A Note From Our Founder
Hi there! Thank you for exploring what do+little has to offer. I’m so glad you’re here! When my own children reached preschool age, I couldn’t find the high-quality personal care products I wanted for their hair and skin. There are so many lovely baby lines (and I loved trying them all!). But when my kids aged out of the baby phase, sprouting full heads of hair in the process, I suddenly found that those simple formulations were no longer cutting it. After all, baby products are created for bald heads and baby bottoms! Of the few items I found that were specifically for kids, most were of the cheap, artificial-smelling, chemical-laden, drugstore variety. Definitely not what I wanted on my children's bodies or in my home! I tried my own adult products, but that didn't feel right either. Were those formulas gentle and safe enough?
As it turns out, my hunch was correct: kids do have unique hair and skin qualities, along with very different grooming habits from that of babies or adults. They need their own products! You’ve probably noticed that most baby lines have a standard range of items—a 2-in-1 wash, a watery detangler, bubble bath and diaper cream—these just weren’t what I needed for my son’s thick, straight hair or my daughter’s long, loose waves.
So I set out to figure out what I DID need—and I approached do+little’s product lineup as if no one had ever invented any products for kids before. What did I want? I asked my friends, too. And it turns out that most parents care mainly about quality and safety—they like useful, multipurpose products that are safe, easy, and smell nice. They want their kids to look groomed and polished, but not “perfect." That’s how do+little was born. I hope you'll give us a try.
P.S. I love hearing from you! If you there's a product you'd like to see us make, or if you have any other feedback, feel free to email: firstname.lastname@example.org.