A Note From Our Founder
When my own children reached preschool age, I couldn’t find the safe, high-quality personal care products I wanted for their hair and skin. There are so many lovely infant lines (and I loved trying them all!). But when my kids aged out of the baby aisle, I found that those simple formulations were no longer cutting it. (After all, baby products are created for bald heads and baby bottoms!) The few kid-specific products I managed to find were of the cheap, artificial-smelling, chemical-filled, drugstore variety. Definitely not what I wanted on my children's bodies or in my home! I tried adult products, but that didn't feel right either. Were those formulas gentle and safe enough?
As it turned out, my hunch was correct: kids do have unique hair and skin qualities, along with very different grooming habits from that of babies or adults. They need their own products!
When creating do+little’s product lineup, my approach was to treat it as if no one had ever invented any products for kids before. What did I want? What did I need? I asked my friends, too. And it turns out that most parents care mainly about quality and safety—they like useful, multipurpose products that are safe, easy, and smell nice. They want their kids to look groomed and polished, but not “perfect." That’s how do+little was born. I hope you'll give us a try.
P.S. I love hearing from you! If you there's a product you'd like to see us make, or if you have any other feedback, feel free to email: email@example.com.