do+little is a super-clean new line of hair and body care products developed for kids (ages 3 to 10). When we noticed the gap in the market between baby and adult personal care, we decided to create an entirely new category of clean beauty essentials for the modern family.
What Is Clean Beauty?
"Clean Beauty" is a new standard of wellness, and it’s not about natural vs. synthetic. For us, "clean" indicates a safe product that is made without ingredients that have been linked to harmful health effects such as hormone disruption, cancer, and even plain-old skin irritation. do+little brings the clean beauty movement to the children’s market, creating safe, luxe products that are tailored to kids’ unique hair and skin needs.
We Want to Earn Your Trust
Many products are labeled with marketing terms such as "natural," "non-toxic" and "organic" that just don’t match what’s inside the bottle. Inappropriate use of these unregulated phrases is called "greenwashing." At do+little, we believe in transparency in labeling, and hold ourselves to the strictest standards. We vow never to include harmful ingredients in our formulas or leave ingredients off our labels. We will never mislead you. We diligently source our raw materials, even screening for potential contaminants such as dioxanes.
All do+little products are vegan, cruelty-free and dermatologist tested. We formulate WITHOUT: sulfates, added parabens, mineral oil, DEA, dioxanes, artificial fragrance, propylene glycol & synthetic dyes.
All our products are fortified with Botani-Milk Complex™: our signature milky emulsion of plant extracts and oils that nourish and protect delicate hair and skin.