I recently chatted with the founder of Beauty Independent, Rachel Brown, about my vision for do+little and the ups and downs of starting a clean indie beauty brand...
Here are some highlights:
Why did you create do+little?
"I’ve tried everything on the market, and I was falling back on adult products for leave-ins. The kid detanglers just seemed like fragrance water. They weren’t doing anything for my kids’ hair..."
Who is the do+little customer?
"adults, particularly moms, are the primary purchasers of do+little merchandise. 'They want to incorporate healthy habits into their families’ routines, and they appreciate good quality and design.'"
Read the full interview on Beauty Independent.