"Clean Beauty" is a new standard of wellness. For us, "clean" indicates a safe product that is made without ingredients linked to harmful health effects such as hormone disruption, cancer, and even plain-old skin irritation. do+little brings the clean beauty movement to the children’s market, creating safe, luxe, incredible-smelling products that are tailored to kids’ distinct hair and skin needs.
We want to earn your trust. Many products are labeled with unregulated terms such as "natural," "non-toxic" and "made with organic ingredients" that just don’t match what’s inside the bottle - use of these misleading phrases effectively “greenwashes” products that could contain harmful ingredients. At do+little, we believe in transparency in labeling, and hold ourselves to the strictest standards. We vow never to include harmful ingredients in our formulas or leave ingredients off our labels. We will never mislead you. We diligently source our raw materials, even screening for potential contaminants such as dioxanes. Read more about do+little's practices in our FAQ.