"Clean Beauty" is a new standard of wellness. For us, "clean" indicates a safe product that is made without ingredients that have been linked to harmful health effects such as hormone disruption, cancer, and even plain-old skin irritation. do+little brings the clean beauty movement to the children’s market, creating safe, luxe products that are tailored to kids’ unique hair and skin needs.
We want to earn your trust. Many products on the market are labeled with marketing terms such as "natural," "non-toxic" and "organic" that just don’t match what’s inside the bottle - inappropriate use of these unregulated phrases is called "greenwashing." At do+little, we believe in transparency in labeling, and hold ourselves to the strictest standards. We vow never to include harmful ingredients in our formulas or leave ingredients off our labels. We will never mislead you. We diligently source our raw materials, even screening for potential contaminants such as dioxanes. Read more about do+little's clean-beauty practices in our FAQ.